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New magazine for bow-hunters will aim for growing market
12 Jul 2010
[In Afrikaans]

Latest News

Feel it, it is here! No, we are not talking about the World Cup - but a new monthly magazine for the bow-hunting industry.

Archer's Insight Magazine (AIM) was launched in June and is the latest addition to the horde of other outdoor, archery and hunting magazines on the news stand in your supermarket. With many new and established magazines losing the battle against survival, Laurent Adamson, editor and publisher of AIM, fully understands the challenge he faces in entering this highly competitive market.

Needless to say, Laurent did not allow doom prophets to spoil his mission to share his passion for archery and bow-hunting with enthusiasts. He believes that AIM is a worthy competitor that fills the gap for an alternative information and advertising medium to serve the estimated 32 000 archers and bow-hunters in the country. `Competition in this stagnant market is long overdue," he says.

His approach of nothing ventured, nothing gained, encouraged Laurent to proceed with AIM as a new alternative medium for archers with a passion for the sport and for dealers that want to market their products. He is not concerned about the competition offered by Internet marketing. ` There's nothing more relaxing than lying in the shade of a tree, paging through the latest edition of a magazine featuring articles about your favourite pastime. It beats surfing the net on your laptop and becomes part of the bow-hunting experience.

Amidst all these challenges, Laurent believes AIM is here to stay. He has a small, expert team that optimises their resources. As an experienced publisher, Laurent knows the printing industry and the associated risks. `It was just a matter of time before I would fuse my newly found passion and my publishing expertise."

But what distinguishes AIM from its competitors? `We give readers what they want and not what we think they want. We do our homework and we listen. We are controversial when necessary, but we never provoke our audience. We also need the support from the industry, and the AIM team would like to see that manufacturers, retailers and service providers, exercise their options when it comes to advertising and promoting their products."

AIM is also a media partner for HuntEx2011. Laurent believes that HuntEx elevates hunting exhibitions in South Africa to an international level that provides opportunities that were not previously available to foreign exhibitors and visiting hunting enthusiasts in South Africa.
Read more about HuntEx2011 on www.huntex.net or contact Adriaan Woudstra at adriaan@huntex.net , tel 012 803 5986 or fax 086 513 1103.

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